October 8, 2020
Axid Studios is founded
Axid Studios was founded in October 2020 by Danish Asger Heinricy and Canadian Holden Hoover.
February 1, 2021
SENSE Marketing invests in Axid Studios
SENSE Marketing buys into Axid Studios in February 2021, and then acts as mentors and investors.
February 1, 2022
SENSE Marketing withdraws as investors in Axid Studios
A year after that initiative investment, SENSE Marketing withdraws as investors, resulting in a decline for Axid Studios.
June 7, 2022
NG Investments and Axid Studios merge
After a search for funding for new projects, NG Investments invests in Axid Studios and the deal ends with NG Investments taking over 49% of Axid Studios.
September 24, 2022
Heinricy Group is founded
After NG Investments exits in 2022, the owner of Axid Studios establishes the Heinricy Group with the aim of being the holding company for the family’s businesses.
January 1, 2024
The Trading Company is founded
In a search for an additional source of income and an expansion of the Group, Heinricy Group founds The Trading Company.
January 1, 2024
The Drop Expert is founded
At the same time as the founding of The Trading Company, the Heinricy Group also founded The Drop Expert, as a bold attempt to spread its target group.